Description |
Design and development of the new InkJoy Gel pen that dries up to 3 times faster over competitors offering resulting in reduced smearing while writing. With the sharpened brand positioning the design had to communicate the joyful and light-hearted spirit of the brand.
The design has set a new style direction for the Paper Mate InkJoy brand and the design language is being applied and rolled out over several products.
The design caused sales to increase from 10M to 50M.

Team |
Da Deng
Will Oltman
Eliott Copier
Stefaan Van Den Broecke

Description
Project assigned by a senior executive with the goal to modernize the presence of Yankee Candle and to bring two teams together around one brand.
Using the 5E framework we’ve defined and designed an entire pop-up experience, created the brief for execution and celebrated the opening of the pop up on 503 Broadway, NY.

Team
Craig Mackiewicz
Crystle Mackiewicz
Katie Shimmin
Peter Weremchuk
Stefaan Van Den Broecke

Description
Redesign of the Sharpie marker for the professional and DIY consumer making it a better product for the user and make it a stringer fit within the brand positioning.
Based on observations the design contains several features to make this marker the preferred choice for the professional. The marker is loaded with an ink that even writes through wet and oily surfaces.

Team
Ricky Biddle
Eliott Copier
Vivian Evans
Stefaan Van Den Broecke

Description
Creation and development of a vision for a year long campaign celebrating the 50th birthday of Yankee Candle. Aligned with the brand values and brand positioning the campaign focused on enabling you to celebrate moments that matter.
Through the creation of seasonal curated celebration packages, modernizing the visual assets and updating the in store presentation the team was able to inspire the 2019 product roadmap for Yankee Candle.

Team
Craig Mackiewicz
Crystle Mackiewicz
Katie Shimmin
Peter Weremchuck
Stefaan Van Den Broecke

Description
Redesign of the shipping scales portfolio that was acquired by Dymo in line with the defined design language and brand positioning. The portfolio comprises of 3 scales for the office environment and 2 scales for the warehouse environment both with improved interaction features around improving readability and visibility of the display.

Team
Achilles Design
Stefaan Van Den Broecke

Description
Design for a computer connected label printer and software with the focus on fast and simple label creation. The design and experience of the product got rewarded by a Red dot design award and did allow Dymo to regain market share from competition.

Team
Achilles Design
Stefaan Van Den Broecke

Description
While working and growing the team for Dymo, we got involved in more strategic efforts like the creation of a brand and user inspired design language and a bold vision to move Dymo into a future for identification beyond just the label.

Team
Fluid design
Julie Seutin
Bram Boot
Stefaan Van Den Broecke

Description
Upgrade of the professional label printing range with high focus on the electrical installer. Printer, label software and label cartridge was entirely redesigned with the user in mind.

Team
Bram Boot
Lars Blacken
Jasper Blockx
Stefaan Van Den Broecke

Description
Fast paced design project to add the favorite liquid writing system in the launch portfolio of Paper Mate InkJoy in China. The product took the design cues from InkJoy Gel and put more emphasis on the enjoyable character using a caramel drip inspired cap.

Team
Ejung Kim
Stefaan Van Den Broecke