Description
Creation and development of a vision for a year long campaign celebrating the 50th birthday of Yankee Candle. Aligned with the brand values and brand positioning the campaign focused on enabling you to celebrate moments that matter.
Through the creation of seasonal curated celebration packages, modernizing the visual assets and updating the in store presentation the team was able to inspire the 2019 product roadmap for Yankee Candle.

Team
Craig Mackiewicz
Crystle Mackiewicz
Katie Shimmin
Peter Weremchuck
Stefaan Van Den Broecke