Description
Project assigned by a senior executive with the goal to modernize the presence of Yankee Candle and to bring two teams together around one brand.
Using the 5E framework we’ve defined and designed an entire pop-up experience, created the brief for execution and celebrated the opening of the pop up on 503 Broadway, NY.

Team
Craig Mackiewicz
Crystle Mackiewicz
Katie Shimmin
Peter Weremchuk
Stefaan Van Den Broecke